The COVID-19 Effect Dealing with Content Execution in the “Interim.”
Ad Agencies and outside creative partners are exploring and, in some cases, already executing innovative ways of execution content including remote filming where clients interact with directors via live streaming with collaboration platforms, like Microsoft Teams and Cinebody. Companies like Media Monks, who are accommodating social distancing with “safe sets” and the use of robotic arms to manipulate objects.
User-generated content, taking real-time consumer insights to create new content so brilliantly illustrated with IKEA’s “Make Home Count.” CGI (Computer-Generated Imagery) is also a great way to execute content. Turbo Tax just launched it’s: 30 ad “From Home.”
There are many great ways to generate relevant content that can be produced quickly and remotely. Visit us at a creedconsultingservices.com to see how we help advertisers effectively and efficiently execute creative content.