Today we’d like to introduce you to Caroline Reed.
Caroline, we appreciate you taking the time to share your story with us today. Where does your story begin?
I worked in the corporate world for 27+ years. I was offered early retirement in 2015, which I took, but I wasn’t ready to retire. I had a lot of ideas, hopes, and dreams for my next chapter, so I took the plunge and started my advertising operations consultancy. I just reached my seven-year milestone, and while every day is scary and exciting at the same time, so far, it has been an amazing journey.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
Entrepreneurship is challenging but so much more rewarding when success happens. My biggest challenge in the 1st few years was the learning curve of business ownership and all the obstacles that go along with it. —going from serving others to serving myself and others—going from wearing one hat to many hats—also becoming the “salesperson” for my company, which was stepping out of my comfort zone since I am more of a “behind” the scenes person.
Alright, so let’s switch gears a bit and talk business. What should we know?
Creed Consulting Services is a boutique consultancy with 30+ years of marketing, advertising, and content production experience. We specialize in advertising operations management, applying practical knowledge and expertise to help brands navigate the complexities of executing ad campaigns. We tailor holistic operational management strategies that result in budget optimization and time efficiency while maintaining the integrity of creative ideas.
- Creative content project management
- Ad agency management
- Integrated marketing communications organizational design and implementation
- Advertising operations training and development
What sets us apart from our competitors? Agency Operations is our core mission. We offer fair pricing based on the project charter and expected results. We have the “on the ground” experience of career practitioners, and we are trusted by creative partners and clients to main the integrity of ad campaign ideas while ensuring efficiency and effectiveness in processes and ad spending.
We are most proud of our company values. We lead with integrity and from a place of mentorship and are win-win-focused. We are also very proud of the clients we have secured. We are small but mighty!
How can people work with you, collaborate with you, or support you?
Reach out to us via https://creedconsultingservices.com/contact-us/