Today we’d like to introduce you to Caroline Reed.Caroline, we appreciate you taking the time to share your story with us today. Where does your story begin?I worked in the corporate world for 27+ years. I was offered early retirement in 2015, which I took, but I wasn’t ready to retire. I had a lot
Founders Feature Q&A: Caroline Reed, Founder and CEO, CREED Consulting Services 1. In a few sentences tell us a little about your business — the clients you serve and the services you provide. We are a boutique full-service advertising operations consultancy. We help advertisers execute marketing campaigns on time and budget without compromising the quality of
How do you solve a problem like... getting the most out of a Super Bowl star endorsement? Caroline Reed, chief executive officer, Creed Consulting The practical challenges that come with celebrity endorsements – cost, potential negative press, overshadowing the brand – are well known. But the benefits of selecting the right endorser can be a
