"Trust" The Oxford dictionary defines Trust as the firm belief in the reliability, truth, ability, or strength of someone or something. • Gaining the Trust of the Client means getting to know them and having a good understanding of the advertiser's business goals by listening, translating, interpreting, and solving • Remembering that they are essentially
Founders Feature Q&A: Caroline Reed, Founder and CEO, CREED Consulting Services 1. In a few sentences tell us a little about your business — the clients you serve and the services you provide. We are a boutique full-service advertising operations consultancy. We help advertisers execute marketing campaigns on time and budget without compromising the quality of
How do you solve a problem like... getting the most out of a Super Bowl star endorsement? Caroline Reed, chief executive officer, Creed Consulting The practical challenges that come with celebrity endorsements – cost, potential negative press, overshadowing the brand – are well known. But the benefits of selecting the right endorser can be a
