Today we’d like to introduce you to Caroline Reed.Caroline, we appreciate you taking the time to share your story with us today. Where does your story begin?I worked in the corporate world for 27+ years. I was offered early retirement in 2015, which I took, but I wasn’t ready to retire. I had a lot
<br> <br> Champions of Growth Podcast Back to Basics for Agency-Client Relations? Podcast Source: https://blubrry.com/growthchampionspodcast/89457611/back-to-basics-for-agency-client-relations
"Trust" The Oxford dictionary defines Trust as the firm belief in the reliability, truth, ability, or strength of someone or something. • Gaining the Trust of the Client means getting to know them and having a good understanding of the advertiser's business goals by listening, translating, interpreting, and solving • Remembering that they are essentially
Founders Feature Q&A: Caroline Reed, Founder and CEO, CREED Consulting Services 1. In a few sentences tell us a little about your business — the clients you serve and the services you provide. We are a boutique full-service advertising operations consultancy. We help advertisers execute marketing campaigns on time and budget without compromising the quality of
How do you solve a problem like... getting the most out of a Super Bowl star endorsement? Caroline Reed, chief executive officer, Creed Consulting The practical challenges that come with celebrity endorsements – cost, potential negative press, overshadowing the brand – are well known. But the benefits of selecting the right endorser can be a
Making Effective Decisions When should an Advertiser share production budgets? The debate around how to allocate advertising budgets is not a new concept, whether you are a start-up or an established brand. When marketers deliberate about how best to optimize dollars and get the most and best from their agency partners, the question around when and
The COVID-19 effect: What will be the new gold standard? This pandemic, while it underscores the fact that we are a global community, it also has undoubtedly served to polarize perceptions. As debates rage on about the need for safety and precaution vs. then cry for liberty and freedom of choice, our realities will indelibly shift
The COVID-19 Effect Dealing with Content Execution in the “Interim.” Ad Agencies and outside creative partners are exploring and, in some cases, already executing innovative ways of execution content including remote filming where clients interact with directors via live streaming with collaboration platforms, like Microsoft Teams and Cinebody. Companies like Media Monks, who are accommodating social
The COVID-19 Effect Has this pandemic pushed the reset button on Marketing? With the drastic change in the consumer’s buying priorities, marketers are quickly scrambling to shift their brand narrative to focus on immediate need, civic responsibility, and cause marketing. As a result, they are also reallocating and, in many cases reducing marketing dollars to navigate
