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Monica Motivates: Q&A: Caroline Reed, Founder and CEO, CREED Consulting Services

Founders Feature Q&A: Caroline Reed, Founder and CEO, CREED Consulting Services 1. In a few sentences tell us a little about your business — the clients you serve and the services you provide. We are a boutique full-service advertising operations consultancy. We help advertisers execute marketing campaigns on time and budget without compromising the quality of

By |2021-09-28T13:20:18-04:00September 28th, 2021|press|0 Comments

How do you solve a problem like… getting the most out of a Super Bowl star endorsement?

How do you solve a problem like... getting the most out of a Super Bowl star endorsement? Caroline Reed, chief executive officer, Creed Consulting The practical challenges that come with celebrity endorsements – cost, potential negative press, overshadowing the brand – are well known. But the benefits of selecting the right endorser can be a

By |2021-02-10T05:20:07-05:00January 9th, 2021|press|0 Comments

Making Effective Decisions

Making Effective Decisions When should an Advertiser share production budgets? The debate around how to allocate advertising budgets is not a new concept, whether you are a start-up or an established brand.  When marketers deliberate about how best to optimize dollars and get the most and best from their agency partners, the question around when and

By |2021-01-22T05:06:20-05:00December 7th, 2020|Uncategorized|0 Comments

The COVID-19 effect: What will be the new gold standard?

The COVID-19 effect: What will be the new gold standard? This pandemic, while it underscores the fact that we are a global community, it also has undoubtedly served to polarize perceptions.  As debates rage on about the need for safety and precaution vs. then cry for liberty and freedom of choice, our realities will indelibly shift

By |2021-01-22T05:05:21-05:00April 28th, 2020|Uncategorized|0 Comments

The COVID-19 Effect Dealing with Content Execution in the “Interim.”

The COVID-19 Effect Dealing with Content Execution in the “Interim.” Ad Agencies and outside creative partners are exploring and, in some cases, already executing innovative ways of execution content including remote filming where clients interact with directors via live streaming with collaboration platforms, like Microsoft Teams and Cinebody.  Companies like Media Monks, who are accommodating social

By |2021-01-22T05:04:07-05:00April 20th, 2020|Uncategorized|0 Comments

The COVID-19 Effect

The COVID-19 Effect Has this pandemic pushed the reset button on Marketing? With the drastic change in the consumer’s buying priorities, marketers are quickly scrambling to shift their brand narrative to focus on immediate need, civic responsibility, and cause marketing. As a result, they are also reallocating and, in many cases reducing marketing dollars to navigate

By |2021-01-22T05:03:27-05:00April 15th, 2020|Uncategorized|0 Comments
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