Caroline Reed

Founder and CEO

Caroline is a veteran in the Marketing Industry. She spent 25+ years leading award winning creative executions across all brands for The Coca-Cola Company. Caroline also led marketing productivity initiatives and is an expert at operational effectiveness; bring teams together toward common goals. She has a passion for mentoring and inspiring others. She currently consults for Samsung Electronics, Ltd.’s Global Mobile Marketing Division. Caroline holds a B.A. in Psychology from Georgia State University and an M.A. in Broadcast Design from Savannah College of Art and Design.

Peter Callaro

Agency Management

With 30 years of marketing and advertising experience on both the agency and advertiser side, Pete brings a unique perspective on brand growth, data driven strategy and integrated marketing communications.

Additionally, having run his own digital branding shop, Pete has a practitioner’s mindset when it comes to Agency Management and Operations.

Pete has most recently served as SVP Brand & Product Marketing with Carnival Cruise Line and Global Group Director for the Coca-Cola Company. He graduated from Rutgers University with a BS in Management & Marketing.

Christian Busch

Production Management

Christian brings 16+ years of production experience to our organization.

He has produced award-winning commercials, branding campaigns, films, digital content, virtual reality and 360 films for Microsoft, HP, Red Bull, Chobani, Expedia, Nissan and The Coca-Cola Company.

Christian has led the execution of original films that have won The Clio, Art Director’s Club, AICP, D&AD and the The One Show awards.

Christian formally held positions as EVP with the Publicis Group, and EP for TBWA Chiat Day. He hold a BS in International Marketing with a focus on advertising and industrial phycology.