Yearly Archives: 2021

Founders Feature Q&A: Caroline Reed, Founder and CEO, CREED Consulting Services 1. In a few sentences tell us a little about your business — the clients you serve and the services you provide. We are a boutique full-service advertising operations consultancy. We help advertisers execute marketing campaigns on time and budget without compromising the quality of

How do you solve a problem like... getting the most out of a Super Bowl star endorsement? Caroline Reed, chief executive officer, Creed Consulting The practical challenges that come with celebrity endorsements – cost, potential negative press, overshadowing the brand – are well known. But the benefits of selecting the right endorser can be a