Monthly Archives: April 2020

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The COVID-19 effect: What will be the new gold standard?

The COVID-19 effect: What will be the new gold standard? This pandemic, while it underscores the fact that we are a global community, it also has undoubtedly served to polarize perceptions.  As debates rage on about the need for safety and precaution vs. then cry for liberty and freedom of choice, our realities will indelibly shift

By |2021-01-22T05:05:21+00:00April 28th, 2020|Uncategorized|0 Comments

The COVID-19 Effect Dealing with Content Execution in the “Interim.”

The COVID-19 Effect Dealing with Content Execution in the “Interim.” Ad Agencies and outside creative partners are exploring and, in some cases, already executing innovative ways of execution content including remote filming where clients interact with directors via live streaming with collaboration platforms, like Microsoft Teams and Cinebody.  Companies like Media Monks, who are accommodating social

By |2021-01-22T05:04:07+00:00April 20th, 2020|Uncategorized|0 Comments

The COVID-19 Effect

The COVID-19 Effect Has this pandemic pushed the reset button on Marketing? With the drastic change in the consumer’s buying priorities, marketers are quickly scrambling to shift their brand narrative to focus on immediate need, civic responsibility, and cause marketing. As a result, they are also reallocating and, in many cases reducing marketing dollars to navigate

By |2021-01-22T05:03:27+00:00April 15th, 2020|Uncategorized|0 Comments
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